Design emotional, unforgettable experiences

Pigalle Tavakkoli supports you, your team and organisation to move beyond designing form and function, to create products, events, services and campaigns that connect emotionally, form memories and lead to impact.

She has distilled 15 years hands-on practice as a producer with over 12 years as an award-winning educator into the Experience Design Building Blocks™ methods. Her comprehensive process and science-based methods equip leaders and their teams to unite strategy with creativity, develop original outputs across live and digital platforms, stay relevant with fast changing client and customer needs, and remain competitive in rapidly evolving landscapes.

Pigalle educates, equips and empowers you and your teams through bespoke training, courses, speaker keynotes and her guidebook, to strengthen your strategy, unlock potential for innovation, deepen engagement, increase retention, and deliver long-lasting impact.

Pigalle shares her passion and expertise on the art and science of crafting transformative experiences so you can unlock challenges, maximise value, and design solutions that truly capture the hearts and minds of clients, customers and audiences.

TRAINING & COURSES

Products, events, services and campaigns have the power to spark emotions, form memories and change behaviour. Explore bespoke team training and online courses which support you and your teams how to understand the complex needs of your audience, customer and clients. Discover how to harness insights to craft experiences that place them at the heart of the story for meaningful connections.

Increase practical and soft power skills, such as communication, collaboration and resilience with the Experience Design Building Blocks™ process and methods. Pigalle’s clear and concise methods are based on 15 years as a producer and 12 years as an award-winning educator, underpinned by the latest in scientific research, so you can immediately apply them from page to practice to design unforgettable experiences with strategic precision.

Come away with increased confidence, shared vocabulary and practical know-how to build deeper engagement before, during and after your client, customer and audience experience journey.

MEET PIGALLE

Pigalle Tavakkoli founded the School of Experience Design to empower teams and organisations to create emotionally charged, unforgettable experiences through bespoke training and consultancy, with clients such as Apple, The Guardian, L'Oréal, Unilever, Institute of Physics. She is recognised as a pioneer and thought leader, sharing her insights as an international keynote speaker, Jury Member for Conventa Best Events Awards, Council Member for the World Experience Organisation, and Board Member for the World Future Awards.

Pigalle developed the Experience Design Building Blocks™ methods based on 15 years as a producer curating collaborations between artists and scientists, and devising events, programmes and installations which merged live and digital storytelling. Scientific and cultural clients included the Science Museum, Wellcome Collection, Science Gallery London, V&A, National Portrait Gallery, Barbican Centre, multi-arts festivals such as Latitude, Wilderness, Shambala, and experiential activations for brands such as The New York Times, Atlas Obscura, Arm & Hammer.

Pigalle’s methods have been tested and proven through teaching and training for over 12 years, and awarded by Educators for Impact in recognition for her innovative approach. Since 2012, she co-developed the UK’s first course in Experience Design at the University of the Arts, London, ranked second in the world for art and design education. and is a Visiting Lecturer for the MBA programme at IESA Arts and Culture, Paris, France.

Guerilla Science images by Richard Eaton.