Empowered to design transformative experiences

In an era of accelerating changes, audience, employee and client needs are also rapidly changing. A design approach is required which empowers you to respond to complex circumstances and understand deeper motivation drivers, so you can address 21st century challenges with sustainable solutions.

Experience Design is a human-centred approach and innovation practice which moves you beyond simply designing the form and function of a product, event or service, to also craft the emotions, memories and long-term impact they evoke.

Pigalle Tavakkoli has founded the School of Experience Design to provide short online courses and bespoke team training which equip you with a multidisciplinary outlook, increased emotional intelligence and practical skillsets. Gain the confidence and ability to design emotionally charged, unforgettable experiences which capture hearts and minds.

COURSES & TRAINING

Design is emotional. Products, events and services have the power to spark emotions, form memories and change behaviour forever.

Discover a range of short online courses and bespoke team training which support you and your team to unlock challenges and design high impact solutions. Elevate skills with practical methods underpinned by the latest in scientific research. Combine strategy with creativity to move from producing intuitively, to designing unforgettable experiences with intention across live and digital platforms.

Build meaningful connections with audiences, employees and clients throughout their journey, for deeper engagement and long-lasting impact.

ABOUT

Pigalle Tavakkoli has founded the School of Experience Design to empower others to create emotionally charged, unforgettable experiences.

She is a multidisciplinery specialist with 15 years expertise working with artists and scientists, in roles such as Creative Producer, Science Gallery London, and Head of Experience, Guerilla Science. She devised immersive story worlds which merged live and digital platforms, and produced events, programmes, installations and communication campaigns for clients such as the V&A, National Portrait Gallery, Barbican Centre, and multiarts festivals such as Latitude, Shambala, Wilderness.

Since 2012, Pigalle co-developed, and continues to teach, the UK’s first short course in Experience Design at the University of the Arts, London, which is ranked second in the world for art and design education. She is an Associate Lecturer at London College of Communications, London College of Fashion, GCU London, and a Visiting Lecturer at IESA arts and culture school, Paris, France. She also develops bespoke team training for organisations, creative agencies and brand clients such as The Guardian, Pukka Herbs, Unilever.

Pigalle is a Founding Member of the World Experience Organisation, a global network of pioneers, and an international keynote speaker.

Images: Guerilla Science by Richard Eaton