Design emotional, unforgettable experiences

Pigalle Tavakkoli supports you, your team and organisation to move beyond designing form and function, to create products, events, services and campaigns that connect emotionally, form memories and lead to impact.

She has distilled 15 years hands-on practice as a producer with over 12 years as an award-winning educator into the Experience Design Building Blocks™. Her comprehensive process and science-based methods unite strategy with creativity so you stay relevant with fast changing client and customer needs, develop original outputs across live and digital platforms, and remain competitive in rapidly evolving landscapes.

Pigalle educates, equips and empowers you and your teams through bespoke training, courses, keynotes and guidebook how to use her building blocks to strengthen your strategy, release innovation potential, and deepen engagement for long-lasting retention.

Discover the art and science of crafting transformative experiences that unlock challenges, maximise value, and truly capture the hearts and minds of clients, customers and audiences.

FUTURE READY TRAINING

Participate in dynamic learning and gain practical know-how so you can immediately apply them to your organisational strategy, department processes, projects and pitches. Instead of a cookie cutter approach, Pigalle listens and collaborates with you to develop bespoke training that is relevant to your requirements, with defined outcomes to fulfil your needs.

You have the option to deep dive into a specific topic, such as ideation techniques to generate innovation, audience research methods and how to apply insights, story and narrative world building, sensory design and colour psychology. Or your team can take part in a hands-on sprint and apply the Experience Design Building Blocks™ process and methods to a past project or upcoming pitch to tangibly see the difference this leads to. All options include the latest in scientific research such as neuroscience, physiology, psychology and behavioural economics to understand why the methods work.

Training also involves the development of soft power skills, such as cross department communication, collaborative working, creative problem solving and building resilience. This strengthens your teams and organisation to be confident and capable to thrive in challenging times, and position you at the forefront of the booming experience economy.

MEET PIGALLE

Pigalle Tavakkoli is the Founder and Director of the School of Experience Design, author of The Experience Design Building Blocks guidebook, international keynote speaker, and awarded by Educators for Impact, European consortium of academies, businesses and networks, for her innovative teaching methods. 

As a leading specialist on the art and science of designing emotions, shifting thoughts and behaviour change for long lasting impact, she devises bespoke training and consultancy for organisations and brands such as The Guardian, Apple, Philips, L’Oréal and Unilever to apply to products, events, services and communication campaigns. 

Pigalle has her finger on the pulse with emerging trends and future directions for audiences such as Gen Z due to the international scope of her practice. She is passionate to pass on her knowledge and insights to the next generation of change makers as Council Member for World Experience Organization (WXO), Jury Member for European Best Event Awards (EBEA), and Board Member for World Future Awards.

Guerilla Science images by Richard Eaton.