Create emotional bonds and unforgettable memories
TEAM MANAGERS, DEPARTMENT DIRECTORS & COMPANY LEADERS
Are you searching for a clear process which combines strategy with creativity to progress your team from designing by intuition, to creating innovative solutions with intention?
Are you looking to gain deeper understanding of your clients and customers, to forge emotional bonds, deepen engagement and convert one-off interest into long-lasting loyalty?
Are you keen to retain relevancy in a rapidly changing world to stay ahead of your competitors, expand revenue streams and increase sales?
Explore a range of bespoke training options in Experience Design, storytelling and innovation to unite your teams and organisation with shared understanding, new perspectives and enhanced skills.
JOIN OUR CLIENTS
Includes clients from the founder’s portfolio.
Unify vocabulary and increase understanding across your organisation to capture customer hearts and minds for long-term impact. Equip your departments and teams with a clear step-by-step process how to design, develop and deliver emotionally charged, unforgettable client and customer experiences. Enhance cross-department communication, collaborative practices and practical skillsets to design innovative solutions which enable the organisation to thrive in challenging times.
Bespoke training involves collaborating closely with you to identify your specific needs, and tailor content to directly address this. Training include three optional phases, Discover, Design, Deliver, which are scaleable to your requirements and resources. Content includes a dynamic blend of strategic frameworks, methods to unlock design briefs, creative problem-solving and ideation techniques, scientific insights, collaborative practices, and a structured design process to apply learnings hands-on for tangible results.
Bespoke training workshops and dynamic sprints can be delivered live, online or as a hybrid blend. Training is developed and facilitated by Pigalle Tavakkoli, with the option to draw on associate experts.
Pigalle combines passion and thought leadership with a wealth of knowledge based 15 years as a producer, and 12 years as an award-winning educator and team trainer for global creative, brand and communication teams.
EXPERIENCE DESIGN
Training content is developed in dialogue with you to address your specific needs, and align with your aims and outcomes.
Three training phase options can be delivered live or online according to your needs, and scaleable to your timings and budget.
DISCOVER
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Experience Design audit options include:
Deep dive into the organisation’s vision, mission, values.
Gather insights from the internal culture, relationship networks, and processes across teams and departments.
Analyse target customers and competitor mapping.
Identify tensions and challenges, highlight assets, strengths and opportunities.
DESIGN
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Bespoke training options include:
Build skillsets to address the needs and aspirations identified by the Experience Design audit.
Facilitate dynamic workshops, or a focussed sprint.
Guide hands-on application of the Experience Design Triple Diamond process.
Provide frameworks and methods, with scientific insights from neuroscience, psychology, chemistry, physiology and behavioural economics.
Equip individuals and groups with ideation techniques, and a strategic decision-making funnel.
DELIVER
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Post-training coaching options include:
Check in reviews with key personnel during a pitch process, the design development, or live delivery.
Provide constructive feedback, relevant case studies, and research inspiration to extend value.
Support key personnel to embed the Experience Triple Diamond process and methods across their team, department or organisation.
Develop the brand persona and narrative for Directors, Senior Managers, branding and creative teams. Flesh out the identity of your brand as the central building block of your brand strategy. Translate the brand vision into a compelling narrative which aligns with your customer’s values. Embed the mood, behaviour and intent of the brand within the internal culture, and externally with your customers.
Craft compelling stories and campaign messages for the communications and sales teams. Bring the brand narrative to life with human-driven stories. Develop meaningful messages which connect emotionally with your customers. Unify the brand voice and messages cohesively across all platforms, to increase engagement, foster retention and build following.
Bespoke workshops are developed by Pigalle Tavakkoli and Melvin van Tholl. They combine expertise in Customer Experience Design, storytelling, strategy visioning, brand development and communications. They have facilitated retailers, brands, scientific and cultural organisations across the UK and Europe.
BRAND STORYTELLING
Brand Storytelling and Communication Storytelling training delivered live or online according to your requirements.
Content is tailored in dialogue with you, to align with your aims, timings and budget.
BRAND STORYTELLING
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Examine brand vision, mission & values.
Map the brand archetype.
Define the brand DNA.
Identify customer archetype, motivations & aspirations.
Develop an overarching narrative which aligns the brand with the customer.
COMMUNICATION STORTELLING
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Examine customer personas.
Map customer archetypes, motivations & aspirations.
Unpack brand archetype, DNA & narrative.
Use story building blocks.
Experiment with narrative structures.
Model for meaningful communication.
Set out content pillars.
Message frames & distilling messages.
Plot communication channels.
Harness the power of play to release your team’s creative potential. Develop their EQ skills to enhance their IQ, tap into imagination with a range of playful methods, and increase ability to turn abstract ideas into tangible solutions.
P.L.A.Y. to Innovate is a framework for the innovation process, which equips teams to communicate and collaborate effectively. They will discover how to think differently, increase confidence to navigate complexity, and gain skills to turn creative challenges into high impact solutions. Along the way, they will discover the art, science and business insights which underpin the playful methods with rigour.
Hands-on workshops and dynamic sprints are created and facilitated by Pigalle Tavakkoli and Anastasia Gramatchikova. They combine expertise in Experience Design, Design Thinking, Human-Centred Design, Innovation and Creative Leadership. They are educators, trainers and innovation change makers for organisations and brands across the UK and Europe.
P.L.A.Y. to Innovate
P.L.A.Y. to Innovate training delivered live or online according to your requirements.
Content is tailored in dialogue with you, to align with your aims, timings and budget.
P.L.A.Y. framework
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A range of playful methods includes:
P - Identify your purpose & long-term impact.
L - Gain audience insights through empathic learning.
A - Experiment & prototype with agility.
Y - Embrace "Yes - and!" mindset & collaborative practices.
MEET OUR TEAM
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Pigalle Tavakkoli
FOUNDER & DIRECTOR
London - Berlin - Paris
Expertise in Experience Design, transformation strategy, emotion design & behaviour change.
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Susanne Buck
CO-DIRECTOR, FLOW ASSOCIATES
London
Expertise in audience research and analysis, Experience Design, participation, and design for impact.
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Melvin van Tholl
FOUNDER & DIRECTOR, BLOODY BELIEVERS
Amsterdam
Expertise in Strategic Experience Design, Customer Experience Design, strategy development and branding.
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Anastasia Gramatchikova
CO-FOUNDER, RAN STUDIOS
Berlin - Barcelona
Expertise in Design Thinking, innovation training, and creative leadership development.