Practical methods how to craft emotions for impact

Unlock the fundamental building blocks of experience design with this concise and practical guidebook.

Discover what experience design is, why it matters, and how to capture the hearts and minds of your clients, customers and audience for deeper engagement and long-lasting impact.

Pigalle Tavakkoli has created the Experience Design Building Blocks™ based on 15 years as a producer and over 12 years as an award-winning educator. She has developed a comprehensive design system with science-backed methods, which you can apply immediately to products, events, services and communications.

The guidebook is power packed with expert insights and thought-provoking perspectives to equip business leaders, strategists, department heads, managers, producers, communicators, creatives, early-stage career professionals and students.

The methods will move you from creating by intuition to crafting emotions and memories by intention, to increase your capabilities, empower your teams, future proof the business, and place you at the forefront of the booming experience economy.