Practical guidebook how to craft emotions for impact

Unlock the fundamental building blocks of experience design with this concise and practical guidebook.

Discover what experience design is, why it matters, and how to capture the hearts and minds of your audience, customers and clients.

Based on 15 years as a producer and over 12 years as an award-winning educator, Pigalle Tavakkoli has created a proven system, science-backed methods, and a step-by-step process you can apply to products, services, events, and communications.

Aimed at leaders, strategists, creatives, and change makers, her human-centred and emotion-first approach equips you to craft emotions and lasting memories with intention. This will future proof your career and business in rapidly changing times, and place you at the forefront of the booming experience economy.

8 EXPERIENCE DESIGN BUILDING BLOCKS

GUIDEBOOK REVIEWS

  • “I love the conciseness of it. It’s full of pearls of wisdom that absolutely resonate and align with my thinking, while helping to crystalise ideas and approaches. This is a valuable book that brings to the surface the true essence of what sets impactful products and interactions apart.”

    Troy Morgan , Senior Producer, TAIT, Saudi Arabia.