Indispensible guide book how to design emotions and impact

Curious to discover what experience design is, and how you can move from designing by intuition to designing emotions and memories with intention for maximum impact?

The Experience Design Building Blocks is a practical and concise guide to mastering the art and science of emotional engagement and long-lasting transformation.

Pigalle Tavakkoli has created a comprehensive design system based on 15 years as a producer, and 12 years as an award-winning educator and trainer. She has power packed her expertise into eight science-backed building block methods for you to immediately apply from page to practice.

Discover an audience-centred and emotions-first approach which will transform the purpose why you design, and the process how you create, to capture the hearts and minds of your clients and customers.

THE EXPERIENCE DESIGN BUILDING BLOCKS

BOOK REVIEWS

  • “I love the conciseness of it. It’s full of pearls of wisdom that absolutely resonate and align with my thinking, while helping to crystalise ideas and approaches. This is a valuable book that brings to the surface the true essence of what sets impactful products and interactions apart.”

    Troy Morgan , Venue Producer, MDLBEAST Venues, Saudi Arabia.