Build in-demand skills to be future ready

HEAR FROM COHORTS

  • “I learnt a lot! It opened me up to so many new ideas and techniques. The course exceeded my expectations and was one of the best I've ever done actually.” 

    Retail Experience Designer, Mumbai, India

  • "There was so much science behind it and evidence-based statements which gave me a deeper understanding. There were so many things I could use straight away to enrich what I do."

    Design Thinking CEO & trainer, London, UK

  • “It was a practical course with a road map for future use. I learnt a significant amount, and gained confidence to design a world I want people to be able to experience."

    Head of Communication & Sustainability, Copenhagen, Denmark

  • "Pigalle did a great job of balancing theory and practice, with valuable business case studies. I really enjoyed her enthusiasm, knowledge and passion for the subject."

    New Business Development Manager, Tokyo, Japan

EXPERIENCE DESIGN BUILDING BLOCKS™ - Live course

Are you looking for a dynamic hands-on course that equips you how to craft emotions, shift perspectives and influence the behaviour of your clients, customers and audience for long term change and transformation?

The Experience Design Building Blocks™ course takes place in-person in London, UK. It is led by Pigalle Tavakkoli, award-winning educator, trainer for global brands, and author.

The modules are based on the eight essential building blocks, design process and science-backed methods for designing transformative experiences, as outlined in her guidebook. You will also receive a complimentary copy of the guidebook to use throughout the course. 

Instead of theories in a classroom, you will directly practice the methods in real world settings across cultural, scientific, retail and hospitality venues throughout central London. Each day involves a blend of visual slides, location-based exercises, group discussions, business case studies, and the latest in scientific research including neuroscience and psychology. You will carry out individual and collaborative exercises with a global cohort of professionals, cross-pollinate techniques from diverse industries, and develop fresh ways of thinking and delivering.

Whether you are early-stage career or a seasoned professional, you will be able to apply the approach to your events, products, services, spaces and communications to intentionally design experiences that truly capture hearts and minds for lasting impact.

You will leave with practical skills, expanded toolkit, visual frameworks, fresh perspectives, clear vocabulary, and increased confidence to take your practice, projects and career to the next level.

Key principles, phases and overview of the design process.

Format: Live & in person course Location: Venues throughout London
Language: English
Dates: Tuesday 01 - Friday 04 September
Timing: 10.00 - 17.00 GMT Tuesday - Friday
Length: 4 days
Fee: £950
Capacity: 10 places

4 DAYS OUTLINE

  • DAY 1: Introduction to events vs. experiences, transformation strategy, spatial design and thresholds.

    DAY 2: Transformation cycle, experience design principles and process, leadership archetypes and soft power skills, growth of the experience economy.

    DAY 3: Experience design phases and process, audience research methods, carry out audience research and map findings for insights, define your project aims and transformation.

    DAY 4: Science of emotions and memory, emotional journey design, story and narrative structures.

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