Build in-demand skills and be future ready
CREATORS, DESIGNERS,
COMMUNICATORS & PRODUCERS
Are you looking to enhance your knowledge and skillsets to elevate your projects and progress your career path?
Do you wish to understand your clients, customers and audience more deeply to design emotionally charged, unforgettable experiences?
Are you searching to increase the value of your work and contribute a positive impact on the world around you?
Gain insights, practical skills and expand your expertise on the art and science of crafting compelling experiences through short live and online courses.
SHORT COURSES
Short courses take place live and online in real time for you to connect in-person with peers from around the world, increase your professional network, and receive direct feedback.
The Experience Design Building Blocks™ courses are lead by Pigalle Tavakkoli, award-winning educator, trainer for global brands, international keynote speaker and author. She is a world leading expert on the art and science of designing emotions, shifting thoughts and behaviour change for long-lasting impact and transformation.
Courses involve visual slides, hands-on collaborative activities, business case studies, and the latest in scientific research across neuroscience, physiology, psychology and behavioural economics. On completing each course you will receive a Certificate of Achievement from the School of Experience Design, and gain increased confidence and capability to apply the methods and frameworks to your projects and profession.
Since 2012, Pigalle has taught experience design at leading universities in the UK and Europe, and awarded by Educators for Impact, a European consortium of academies, businesses and networks, for her innovative teaching methods which empower cohorts to progress in their careers around the world.
EXPERIENCE DESIGN BUILDING BLOCKS™ - Live course
The Experience Design Building Blocks™ live and in person course takes place in London, UK. The hands-on and dynamic course is based on Pigalle Tavakkoli’s guidebook and the eight building blocks, so you can unlock their power and be equipped to apply them to your projects, practice and profession.
Instead of going through academic theory in a classroom, the active course takes place across cultural, scientific, hospitality and retail venues throughout central London. You will directly practice the methods through collaborative exercises, and analyse their real world applications. There is also the option to join curated dinners at uniquely designed restaurants to further enrich learning.
Each day involves a blend of visual slides, location based exercises, group discussions, business case studies and the latest in scientific research including neuroscience and psychology. The course capacity is limited to 10 places for higher quality interactions.
The science-backed methods take you beyond just designing form and function, to create products, events, services and campaigns that connect emotionally, form memories and lead to impact. This will position you at the forefront of the booming experience economy so can thrive in rapidly evolving times and future proof your career.
You will come away with a deep understanding of experience design and the science that underpins it, wide range of methods and practical skills, vocabulary to articulate compelling concepts, and ability to intentionally create emotional and unforgettable experiences for maximum impact.
Key principles, phases and overview of the design process.
Format: Live in person course in London
Language: English
Date: Summer 20206 dates to be released.
Timing: Tuesday - Friday 10.00 - 17.00 GMT
Length: 4 days
Fee: £850
Capacity: 10 places
4 DAYS
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Introduction to experience and transformation, storytelling and thresholds.
Soft power skills to thrive in disruptive times. Growth of the experience economy. Experience design principles and process.
Understanding the audience and research methods. Carry out methods and map findings for insights.
Science of emotions and memory, design of emotional journeys. Science of the senses and sensory design.
EXPERIENCE DESIGN BUILDING BLOCKS™ - Online course
The Experience Design Building Blocks™ online course is based on Pigalle Tavakkoli’s guidebook, to enable you to unlock the power of the eight building blocks. The science-backed methods take you beyond designing form and function, to create products, events, services and campaigns that connect emotionally, form memories and lead to impact.
Four modules take place online and in real time to meet peers from around the world. Each module involves a blend of visual slides, collaborative hands-on exercises, group discussions, business case studies and the latest in scientific research, including neuroscience and behavioural economics.
You will come away with increased understanding of experience design, enhanced skillsets, vocabulary to articulate compelling concepts, and the confidence to apply the building blocks to your projects, practice and profession. This will empower you to move from designing by intuition to designing transformative experiences with intention.
Key principles, phases and overview of the design process.
Format: Live online course
Language: English
Date: DATES TO BE ANNOUNCED
Timing: Saturdays, 09.00 - 12.30 GMT
Length: 4 mornings
Fee: £700
Capacity: 10 places
4 MODULES
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Introduction to the art and science of Experience Design, & how to devise a transformation strategy.
The fundamental principles, phases & triple diamond process for designing unforgettable experiences.
How to use the emotion wheel, develop nuanced emotional journeys, & discover the science behind emotions.
How to apply a range of behaviour change methods, including behavioural economics.
HEAR FROM COHORTS
MEET YOUR TUTOR
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Pigalle Tavakkoli
FOUNDER & DIRECTOR
Expertise in Experience Design, transformation strategy, emotion design & behaviour change.