Build in-demand skills and be future ready

CREATORS, DESIGNERS,
COMMUNICATORS & PRODUCERS

Are you looking to enhance your knowledge and skillsets to elevate your projects and progress your career path?

Do you wish to understand your clients and customers more deeply to design emotionally charged, unforgettable experiences?

Are you searching to increase the value of your work and contribute a positive impact on the world around you?

Gain insights, practical skills and expand your expertise on the art and science of crafting compelling experinces through short online courses.

SHORT COURSES

Short courses take place live and online in real time for you to connect in-person with peers from around the world, increase your professional network, and receive direct feedback.

The Experience Design Building Blocks™ and Colour Psychology courses are lead by Pigalle Tavakkoli, award-winning educator, trainer for global brands, international keynote speaker and author. She is a leading specialist on the art and science of designing emotions, shifting thoughts, and behaviour change for long-lasting impact.

Courses involve visual slides, hands-on collaborative activities, business case studies, and the latest in scientific research across neuroscience, physiology, psychology and behavioural economics. On completing each course, you will receive a Certificate of Achievement and leave with increased capabilities and confidence to apply the methods and frameworks to your projects and profession.

Since 2012, Pigalle has taught experience design at leading universities in the UK and Europe, and awarded by Educators for Impact, a European consortium of academies, businesses and networks, for her innovative teaching methods which empower cohorts to progress in their careers around the world.

EXPERIENCE DESIGN
COLOUR PSYCHOLOGY

EXPERIENCE DESIGN BUILDING BLOCKS™

The Experience Design Building Blocks™ live and in person course is based on Pigalle Tavakkoli’s guidebook and the eight building blocks to unlock their power and equip you how to apply them to your projects, practice and profession. 

Instead of going through theory in a classroom, the active course takes place across cultural, scientific and retail venues throughout central London for you to be hands-on with collaborative exercises, and analyse real world application of the methods. There is also the option to join curated dinners at uniquely designed restaurants to further enrich learning.

Each day involves a blend of visual slides, location based exercises, group discussions, business case studies and the latest in scientific research, including neuroscience and behavioural economics. The course capacity is limited to 10 places for higher quality interactions.

The science-backed methods take you beyond designing form and function, to create products, events, services and campaigns that connect emotionally, form memories and lead to impact. This will position you at the forefront of the booming experience economy so can thrive in rapidly evolving times and future proof your career.

You will come away with understanding of experience design and the science that underpins it, a wide range of methods and practical skills, vocabulary to articulate compelling concepts, and ability to intentionally create emotional and unforgettbale experiences for maximum impact.

Key principles, phases and overview of the design process.

Format: Live in person course
Language: English
Date: 14 - 17 April 2026
Timing: Tuesday - Friday 10.00 - 17.00 GMT
Length: 4 days
Fee: £750
Capacity: 10 places

4 DAYS

    1. Introduction to experience and transformation, storytelling and thresholds.

    2. Soft power skills to thrive in disruptive times. Growth of the experience economy. Experience design principles and process.

    3. Understanding the audience and research methods. Carry out methods and map findings for insights.

    4. Science of emotions and memory, design of emotional journeys. Science of the senses and sensory design.

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EXPERIENCE DESIGN BUILDING BLOCKS™

The Experience Design Building Blocks™ online course is based on Pigalle Tavakkoli’s guidebook, to enable you to unlock the power of the eight building blocks. The science-backed methods take you beyond designing form and function, to create products, events, services and campaigns that connect emotionally, form memories and lead to impact.

Four modules take place online and in real time to meet peers from around the world. Each module involves a blend of visual slides, collaborative hands-on exercises, group discussions, business case studies and the latest in scientific research, including neuroscience and behavioural economics.

You will come away with increased understanding of experience design, enhanced skillsets, vocabulary to articulate compelling concepts, and the confidence to apply the building blocks to your projects, practice and profession. This will empower you to move from designing by intuition to designing transformative experiences with intention.

Key principles, phases and overview of the design process.

Format: Live online course
Language: English
Date: DATES TO BE ANNOUNCED
Timing: Saturdays, 09.00 - 12.30 GMT
Length: 4 mornings
Fee: £600
Capacity: 10 places

4 MODULES

    1. Introduction to the art and science of Experience Design, & how to devise a transformation strategy.

    2. The fundamental principles, phases & triple diamond process for designing unforgettable experiences.

    3. How to use the emotion wheel, develop nuanced emotional journeys, & discover the science behind emotions.

    4. How to apply a range of behaviour change methods, including behavioural economics.

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COLOUR PSYCHOLOGY

Discover the theory, art and science behind colour, and gain greater awareness to use colour for maximum impact in your personal, artistic or professional practice.

Gain deep understanding how colour impacts emotions, thoughts and behaviour, for increased confidence to make creative choices in the use of colour. You will leave practical skills and ability to develop thematic moodboards and colour palettes as a powerful tool for influence.

Modules involve a blend of visual presentations, thought-provoking discussions, interactive group exercises, scientific perspectives, and case studies drawn across art, design, branding and marketing.

Key theories, scientific principles, design practices, and colour application.

Format: Live online course
Language: English
Date: TO BE ANNOUNCED
Timing: 18.00 - 20.00 GMT
Length: 4 evenings
Fee: £500
Capacity: 10 places

4 modules

    1. Colour theory & the colour wheel.

    2. Physiology, neuroscience, & psychology of colour.

    3. Colour in art, design, branding & advertising.

    4. Working with trend forecasting, moodboards & colour palettes.

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MEET YOUR TUTOR

  • Pigalle Tavakkoli

    FOUNDER & DIRECTOR

    Expertise in Experience Design, transformation strategy, emotion design & behaviour change.

HEAR FROM COHORTS

  • "There was so much science behind it and evidence-based statements which gave me a deeper understanding. There were so many things I could use straight away to enrich what I do."

    Design Thinking CEO & trainer, London, UK

  • “It was a practical course with a road map for future use. I learnt a significant amount, and gained confidence to design a world I want people to be able to experience."

    Head of Communication & Sustainability, Copenhagen, Denmark

  • "Pigalle did a great job of balancing theory and practice, with valuable business case studies. I really enjoyed her enthusiasm, knowledge and passion for the subject."

    New Business Development Manager, Tokyo, Japan

  • “I learnt a lot! It opened me up to so many new ideas and techniques. The course exceeded my expectations and was one of the best I've ever done actually.” 

    Retail Experience Designer, Mumbai, India