Craft emotional connections and unforgettable memories

ORGANISATIONS, CREATIVE AGENCIES, LEADERS AND TEAMS

Unite your organisation and departments with shared understanding, fresh perspectives and enhanced skills.

In place of a cookie cutter approach, Pigalle listens and collaborates with you to develop bespoke training that is tailored to your requirements, with defined outcomes to meet your needs.

  • Are you searching for a step-by-step process with proven science-backed methods so you can intentionally design emotional connections, shift perspectives and change behaviour across products, events, services for long lasting impact?

  • Are you looking to understand your client needs and customer motivations more accurately through a range of research methods, to go beyond persona outlines and flesh them out as human persons, so you design solutions which truly capture their hearts and minds for effective and long lasting results?

  • Are you keen to remain relevant in fast changing times with your clients and customers such as Gen Z, as they evolve in rapidly changing landscapes, so you grow retention maintain competitive edge for growth and increased revenue?

Pigalle Tavakkoli has developed the Experience Design Building Blocks™️ process and science-backed methods to educate, equip and empower organisations, leaders and their teams to move from creating by intuition to design by intention for maximum impact.

Leaders and their teams actively learn through hands-on practice, so they can immediately apply the methods to define their organisational strategy, enhance department processes, and elevate projects and pitches.

EXPERIENCE DESIGN
INNOVATION LAB

BESPOKE TRAINING

Innovation Lab

As creative thinking and ideation are increasingly outsourced to AI,, organisations face a creative crises with concepts, campaigns and pitches becoming homogenous.

The Innovation Lab equips leaders and teams through a structured and repeatable framework how to unlock human brAIn power as an in-built unlimited resource, for competitive advantage and to drive business growth.

Activate originality in the age of AI

Audience insights

Customers and clients are rapidly evolving in fast moving times. There is a gap between who organisations think their audience is, and who they really are..

Instead of relying solely on personas and demographics, close the gap with audience research methods that uncover hidden motivations and unconscious drivers to accurately inform decisions and design direction.

Uncover motivations and drivers
Craft emotions & impact by intention

Design process

Creative and strategic in equal measure, our marketing director brings fresh ideas to every campaign. They turn insights into action and help our message resonate with the right audience.

Full Team

Measure impact

Quantify engagement & ROE

Creative and strategic in equal measure, our marketing director brings fresh ideas to every campaign. They turn insights into action and help our message resonate with the right audience.

TRUSTED BY ORGANISATIONS, BRANDS & AGENCIES

  • “Pigalle collaborated with us to curate a bespoke session that was tailored to our agency's proposition and client needs. The session was relevant, thought-provoking, and so much fun. Our attendees rated the session a 10/10!”

    Stephen McIntosh, Client & Strategy Director, Audience, creative engagement agency

  • ”It's been a pleasure working with Pigalle. Her flexible approach, attention to detail, extensive knowledge and openness meant we delivered an ambitious programme for our students and their career ambitions.”

    Lora Ghany, Creative Shift Employability & Progression Manager, University of the Arts London

  • "They really loved the group activities and working with people they may not normally get to work with. The emotional journey was a big hit with them all, and the experience model was also well received."

    Nikkita de Cesar, Senior Administrative Coordinator, Ketchum

  • “They ran communications training with herbal specialists and researchers, and took time to understand our team’s needs. We were immediately able to work differently and put our new-found knowledge into practice. The training has changed the way I present and get my main messages across.”

    Vivien Rolfe, Head of Herbal Research, Pukka Herbs

Unify vocabulary and increase understanding across your organisation to capture customer hearts and minds for long-term impact. Equip your departments and teams with a clear step-by-step process how to design, develop and deliver emotionally charged, unforgettable client and customer experiences. Enhance cross-department communication, collaborative practices and practical skillsets to design innovative solutions which enable the organisation to thrive in challenging times.

Bespoke training involves collaborating closely with you to identify your specific needs, and tailor content to directly address this. Training include three optional phases, Discover, Design, Deliver, which are scaleable to your requirements and resources. Content includes a dynamic blend of strategic frameworks, methods to unlock design briefs, creative problem-solving and ideation techniques, scientific insights, collaborative practices, and a structured design process to apply learnings hands-on for tangible results.

Bespoke training workshops and dynamic sprints can be delivered live, online or as a hybrid blend. Training is developed and facilitated by Pigalle Tavakkoli, with the option to draw on associate experts.

Pigalle combines passion and thought leadership with a wealth of knowledge based 15 years as a producer, and 12 years as an award-winning educator and team trainer for global creative, brand and communication teams.

EXPERIENCE DESIGN

Training content is developed in dialogue with you to address your specific needs, and align with your aims and outcomes.

Three training phase options can be delivered live or online according to your needs, and scaleable to your timings and budget.

DISCOVER

  • Experience Design audit options include:

    • Deep dive into the organisation’s vision, mission, values.

    • Gather insights from the internal culture, relationship networks, and processes across teams and departments.

    • Analyse target customers and competitor mapping.

    • Identify tensions and challenges, highlight assets, strengths and opportunities. 

DESIGN

  • Bespoke training options include:

    • Build skillsets to address the needs and aspirations identified by the Experience Design audit.

    • Facilitate dynamic workshops, or a focussed sprint.

    • Guide hands-on application of the Experience Design Triple Diamond process.

    • Provide frameworks and methods, with scientific insights from neuroscience, psychology, chemistry, physiology and behavioural economics.

    • Equip individuals and groups with ideation techniques, and a strategic decision-making funnel.

DELIVER

  • Post-training coaching options include:

    • Check in reviews with key personnel during a pitch process, the design development, or live delivery.

    • Provide constructive feedback, relevant case studies, and research inspiration to extend value.

    • Support key personnel to embed the Experience Triple Diamond process and methods across their team, department or organisation.

EXPERIENCE DESIGN ENQUIRY