Interview with Pigalle Tavakkoli by Ellie Scott, for IMEX global meetings industry blog, ahead of presenting her keynote on the Art & Science of Designing Emotions, at IMEX Frankfurt.
She explains why it’s important to design experiences which evoke emotions, the meaning of transformation, and her top tips how to create a strategic framework to design with intention and maximum impact.
Read her top tips on the art and science of designing emotions to change behaviour.