Interview with Pigalle Tavakkoli by Emma Blake, for IMEX Association Focus, ahead of her keynote on Move from Storytelling to Storyfeeling to Capture Hearts & Minds, at IMEX Frankfurt.
She shared methods how planners can evoke emotion through their events, how to apply her Transformation Strategy framework to design with intention for long-term-impact, and what prompted her to move into experience design.
Headquarters magazine (HQ) is a European association magazine which is part of the Meeting Media Company award-winning publishing house, dedicated to the association conference sectors worldwide.
Read her definition of experience design and the science behind emotionally compelling stories.